The Philadelphia-based celebrity designer arrives at Hamilton Mall in conjunction with the launch of its summer “Making Waves” promotion to celebrate an extensive redevelopment project currently unfolding to create a fresh look, enhance the overall ambience, and expand the largest shopping mall within a 40 mile radius of Atlantic City.
As its fashion ambassador, McCarroll will be hosting a number of events at the Hamilton Mall, beginning in August with the “ Battle of the Runways,” aimed at back-to-school fashions. He also will be designing a special T-shirt exclusively for the Hamilton Mall, and will be writing an interactive column, “Ask Jay,” in the mall's monthly newsletter. His first official appearance will be Friday, June 28, when he will be meeting and greeting shoppers at Never Too Spoiled, the Hamilton Mall's exclusive carrier of his amazing designs. More announcements will be made in the coming months.
“This is an awesome opportunity for me ,” said McCarroll, whose vast line of Apparel and Accessories products also is in the midst of a major expansion, including a fun and colorful line of socks. “I am really looking forward to being a part of the malls expansion and in taking the malls image to the next level. it really is going to be a special shopping destination for the area. ”
Fabric, color, pattern, and texture are among the great loves of McCarroll' s life. The greatest part of his job is manipulating those elements into functioning products for people to use and enjoy. He finds inspiration for his work in many different things , and always has been drawn to the vastness and beauty of nature . He also is fascinated by how other humans utilize nature so industriously.
“I love that the Hamilton Mall has a very eclectic mix of shops ,” says McCarroll, who also teaches at his alma mater, Philadelphia University , the former Philadelphia College of Textiles and Science. “I t offers an array of well - known international chain stores sharing the same space with some really great independent specialty shops. This makes for a very unique retail shopping experience. “
Kravco Company LLC, developer of Hamilton Mall is in the midst of an 82,000 square-foot redevelopment project, the first phase of which will be completed in July and will accommodate a pair of new, two-level junior anchors geared to the youth apparel shopper – H&M, which opened in early June, and Forever 21, arriving early next month. A new entrance between the two new junior anchors also will provide shoppers with the convenience of entering through the north side of the mall, from a new, expanded parking field.
“We're bringing in two of the hottest tenants to the mall at the same time we're bringing in one of the nation's hottest rising celebrity fashion designers, ” says Steven Powell, leasing director at Kravco. “We could not be more excited about having Jay McCarroll as our Fashion Ambassador at this pivotal moment in our 25-year history.”
“This is indeed a very inspiring time for the Hamilton Mall ,” says McCarroll, who also studied at the London College of Fashion. “ I fully understand the concept of growing a brand and as the brand grows , more and more thrilling opportunities present themselves. I am very much looking forward to those exhilarating growth spurts. I have seen the expansion plans and all I can say is , ‘Wow! ' The Hamilton Mall really is going to be ‘Making Waves! '”